Proposal 1: Research & Strategy Audit
Develop a foundation for social media growth through in-depth research and a strategic framework. This includes identifying opportunities, optimizing presence, and planning high-level content themes.
This includes: Instagram, TikTok, Spotify (and other DSPs), YouTube, Ticketing (RA/Bandsintown/etc), Website
Audience & Platform Analysis
• Evaluate current audience demographics and engagement.
• Identify growth opportunities across platforms
• Audit competitors and benchmark positioning.
Brand Positioning
• Define/refine brand voice and tone across platforms.
• Suggest content themes that align with the artist’s brand and audience.
Platform Strategy
• Platform-specific posting guidelines (what type of content where, and why).
• Hashtag, captioning, and engagement strategies.
• Growth recommendations
Content Framwork Suggestions
• Recommend content categories (tour content, behind the scenes, releases, etc.).
• Content calendar skeleton: frequency and types per week/month (no detailed
• Recommend success metrics to track growth and engagement.
Proposal 2: Ongoing monthly content planning + Holistic Brand Presence Audit
Reviewing everything in proposal 1 + plus ongoing monthly content planning support to ensure consistent, brand-aligned, and strategic output across platforms. Includes research, content strategy, monthly planning, and brand audits for Spotify, YouTube, Google presence, and more. Ensures that all public-facing profiles work together to support visibility and growth.
Monthly Content Planning
• Build a detailed monthly content calendar
• Define daily/weekly content types and suggested posting days - once a week sit- together
• Match content ideas with existing assets (tour footage, behind-the-scenes, etc.).
• Plan thematic campaigns (e.g., new single release buildup, fan engagement weeks).
• Discuss special campaigns weekly and find
• Analyse old content for reposts
Creative Briefs
• Provide short briefs for the tour videographer to guide what footage is most useful.
• Review content shot on tour / for release promotion / etc and discuss optimisation
• Coordinate with graphic designer / content creator what would work best forthgoing.
Review & Adjust
• Monthly review of analytics.
• Adjust content planning based on what’s performing.
Addition for a general brand presence
• Keep linktree up to date for best case usage
• Keep track of tour dates on relevant platforms (RA, Eventbrite, etc)
• Track Spotify For Artists for analytics and stay active for more brand support - Artist pick update, playlisting, touring
1000,- EUR / month
1000,- EUR one time fee
Option Add-on: Paid Social Advertising / Growth Support
Once consistent, high-quality organic content is in place and the brand ecosystem is optimized (Spotify, socials, searchability), I can support the development of a paid social strategy focused on:
• Boosting high-performing content
• Growing relevant audience segments
• Driving conversions (e.g., music streams, tour tickets)
Before we introduce paid growth strategies, we’ll focus on building out compelling, consistent organic content. Ads should amplify great content — not compensate for its absence.
Ad Strategy & Creative Direction
• Identify what content types are worth boosting (performance clips, tour announcements, teaser reels).
• Recommend campaign structure (growth vs. engagement vs. ticket sales).
• Advise on budget allocation based on platform trends (e.g., TikTok ads for discovery, IG for retargeting).
• Coordinate with team
300,- Add on / month when applicable
