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Proposal - Tricky

This retainer covers all recurring responsibilities related to social media, digital marketing, content production, and release coordination for the artist and label. It reflects the evolving needs of the team and the recent expansion in scope.

Social Media Management & Content Creation

   •    Planning, writing, and scheduling content across all relevant platforms
   •    Coordinating and aligning content with Tricky (even when feedback cycles are          complex or demanding)
   •    Cutting and editing content for social use 
   •    Creating graphic assets and visuals 
   •    Photoshopping/editing images, including creative mockups or assets that didn’t        originally exist
   •    Posting and light community management
   •    Platform strategy input based on performance

Release & Label Coordination

   •    Define/refine brand voice and tone across platforms.
   •    Playlist management

   •    Bandcamp management 
   •    Creating and managing buy links / smart links
   •    Spotify for Artists pitches (track descriptions & strategic positioning)
   •    Preparing marketing overviews and talking points for upcoming releases
   •    Coordinating key marketing assets for distributor use
   •    Writing and organizing marketing driver documents for submission
   •    Communicating with the distributor to ensure all materials are received and aligned with rollout plans
   •    Following up with distributor to track which promotional opportunities are secured or pending

Newsletter & Email Marketing

   •    Writing and designing newsletters
   •    Scheduling and sending campaigns
   •    Managing the mailing list
   •    Reporting on performance (open/click rates, etc.)

Digital Advertising

   •   Creating and running ad campaigns when requested 
   •    Targeting setup and budget planning
   •    Monitoring campaign performance

Project Management & Communication

   •    Serving as a key liaison between artist and fans, lialising with management team
   •    Overseeing release timelines and marketing calendars
   •    Regular calls with management/team, including prep and follow-up
   •    Ensuring delivery of all creative, logistical, and promotional materials

1000,- EUR monthly retainer

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